As with any other investment by a company, Inbound Marketing actions need to be planned in advance , from choosing keywords to ways of nurturing leads .
For example, there is no point in starting a blog and producing content using only highly competitive keywords , since your domain will not yet have enough authority to compete with other websites for the top positions on Google . Likewise, content cannot be focused solely on the bottom of the funnel.
Check out some questions you singapore telegram data should ask yourself before you start investing in Content Marketing :
- Do I already have a mapping of the keywords that will be used in the content?
- What long tail keywords can I use to face less competition and still attract an audience?
- Can I maintain a publication frequency ?
- Is my content optimized for search engines ( SEO ) ?
- Are they divided into top , middle and bottom of the funnel content ?
- Which Marketing Automation tool will I use to send marketing emails and nurture leads?
- Does my budget allow these are the 11 most important crm functions me to use paid traffic to accelerate results?
- How will my advertising campaigns , such as remarketing, be structured?
Tip: Inbound Marketing Strategy: find out what you can’t miss
You’re not talking to the right audience
“Guilherme, so if I have a well-planned strategy and a good budget to invest in Inbound Marketing , my lead generation will be a success?”
It depends. You will also need to have a very well-defined persona . Otherwise, you will only waste time and money .
Think about it: what’s the point, for example, in offering a heater to someone who lives in a city where the temperature business sale lead is 30ºC most of the year? It’s very likely that the cold won’t be a pain for that person, do you agree?
And since we are talking about personas , I can mention the example of one of our clients as a success story !
Cresol: a success story
The brand wanted to expand its reach by publicizing the company’s actions, achievements and history. The main objective of the Inbound Marketing strategy was to provide financial solutions through relationships with members.
With this in mind, we defined Cresol’s persona : people who want to make their dreams come true — whether it’s buying a car. Owning a home or financing a rural property, for example — but who are unable to organize their finances.
So what did we at Orgânica do? We created the Cresol blog from scratch, mapped out the keywords and started producing. A content on financial education that would help these people achieve all the dreams mentioned above.
Did it work? Very well! We managed to rank several pieces of content on the first pages of Google , we considerably increased the brand’s visibility , and the Cresol blog became a reference on the subject .