4. Reformat and republish your content for effective content promotion
A piece of content does not have to remain exclusively in its original form. You can repurpose it in a different medium to appeal to people who learn in various ways .
A blog post can become a marketing video , a video can become chinese singapore phone number list an infographic, and an infographic can become a podcast. Consider using new media to maximize your content promotion efforts and ensure visibility and reach through strategies like podcast SEO.
Boost your content promotion with engaging videos
A video might appeal to people who learn best through visual and audio content. You could repeat , for example, the main points of your latest blog post in a video.
You can post the video anywhere you want. We recommend starting with YouTube, so you can use the share link to embed it elsewhere.
Use infographics to clearly present your key points
Infographics are highly shareable, which is why they have become so popular. Create your own infographic using a tool like Can Go, or hire a professional to do it. Use an embed code to encourage others to share it in their content.
Use presentations to showcase your main points
Consider repurposing your content in a presentation. SlideShare is very popular because it is searchable on the web and has an incredible user base.
Using eBooks to Provide In-Depth Insights
An eBook is a great solution to lead magnet Use it to collect your audience’s email addresses and start marketing directly to them.
Consider creating a Hello Bar that advertises your ebook. Let people know they can download it for free if they sign up for your email newsletter.
along with the free download. Do you send coupons or promo codes via email? Tell your potential subscribers so they know they can save money on your products or services.
Improve your audience engagement with podcast content
Podcasts work great for consumers who prefer to listen to content rather gambling data than read it. They can consume your podcast while driving to work, exercising, or getting ready for bed.
Repurpose a blog post or other content into a podcast episode. Add customer service kpis new details or information to liven it up and ensure your listeners get the most value.
5. Distribute your content to get content promotion from more authoritative sites
Content syndication involves publishing your best-performing content on other sites. You can do this through self-publishing, like on LinkedIn or Medium, or as a guest post .