“Guilherme, between Inbound Marketing and Outbound Marketing , which should I choose?” This is a question that many people ask me!
And, while some people think that the two Digital Marketing strategies should be applied separately, the truth is that they can work together to generate better results — preventing good sales opportunities from being wasted.
We call this strategic laos telegram data union a Y-shaped sales funnel or a Y-shaped funnel ! Do you want to better understand all the benefits it can bring to your company? Follow me!
What is a sales funnel?
Simply put, the sales funnel is the representation of the stages that a potential customer goes through during the purchasing journey — from the first contact with the company until the sale is closed.
In general, a sales funnel is benefits of hubspot salesforce integration divide into top, middle and bottom and can be use in both Inbound Marketing and Outbound Marketing strategies , but it is worth remembering that the funnel must be adapt and flexible according to the company’s needs and the peculiarities of its customers’ purchasing journey — since the stages are not always cover in a linear fashion!
The Inbound Marketing Sales Funnel
This type of funnel focuses on text services content aimed at attracting leads through a passive or receptive strategy . Let’s look at the steps that make up Inbound Marketing :
Attraction
The purpose of this step is to generate visibility for the brand, so that it attracts the attention of potential customers . To be successful, it is necessary to build a strategy aligned with the persona .
The persona is the representation of one of the ideal customer profiles , created through data that gathers all the characteristics (desires, challenges, pains, hobbies, channels through which they consume content , etc.).
Conversion
This is the stage in which the potential customer demonstrates that they are, in fact, interested in the content and want to engage with the brand . This happens, for example, when they fill out an e-book form, providing their personal details (name, email, profession, telephone number, etc.).
By providing this information, the potential customer receives the content directly in their email or any other contact channel. This way, they have access to what we call rich material, which provides even more knowledge, generating credibility , authority and trust for the company !