Do you know who the leading expert on me is? It’s me.Retailer X may have gathered and mined a lot of data regarding my activities as a consumer, but their subsequent product recommendations are still essentially an educated guess.We don’t always know why someone searched for a particular item. There is room for misinterpretation. Let me share an example from personal experience.I’m not a fan of comic book movies. But I’m a fan of my hometown hits. That’s why, while filming The Avengers in Edinburgh, I kept an eye out for media coverage of the proceedings.Since then, articles about cinematic superheroes have appeared in my newsfeed. For the behind-the-scenes data mechanics, this is a logical conclusion. To me, that’s an irrelevance to ignore.
What to Do Instead Use a Preference Centeran
form may lack the futuristic glamor of AI, but it’s still a crucial tool in the email marketing belt. What better way to send the right content to the right people than to let them choose? Combine that with Buy India WhatsApp Numbers machine learning and you have the recipe for truly personalized emails.Any email marketing program worth its salt should incorporate some level of personalization. Customers expect relevant content. And they expect it to be correct.
It’s Not Just Hearsay – the Statistics Back It Up Picking a Few
Segment’s 2017 State of Personalization report, we can see that 37% of customers will be deterred from buying something and up to 23% will unsubscribe if a brand gets it wrong when sending. direct marketing. That’s nearly a quarter of your mailing list that’s ready to go if your data isn’t accurate.Get it right though and you’ll bask in the flip side of those stats. A third of consumers will feel inclined to give you a positive review following a personalized shopping experience. 44% are likely to come back for more. And half of shoppers made an unplanned purchase based on a relevant product recommendation.
It’s fair to say that good quality email personalization is complex, both strategically and technically. But you are not alone. There are tools and services to help you with all aspects, including specialized areas such as browsing abandonment or product review invitations.Once all of the personalization pieces are in place, your emails will leave customers with a comforting thought: “they don’t really know me”.