Your company has been investing in Inbound Marketing and Content Marketing for a long time , but lead generation is still weak? Then it’s likely that something is wrong with your strategy!
As I always say: the results of Digital Marketing actions do not appear overnight, but if you follow a well-made plan , use the correct techniques and, of course, have a little patience, it is possible to attract and convert the right people in your sales funnel.
Don’t know what you’re doing saudi arabia telegram data wrong? Don’t worry, you’ve come to the right place. I’ll help you diagnose the problem with your content strategy and give you tips on how to start generating leads consistently. Come with me!
What are leads?
Unlike strategies in which brands appear to potential customers without their consent, Inbound Marketing seeks to be a integration with marketing automation less invasive alternative. In other words, the person first gives permission for the brand to communicate directly with them, and only then does the brand offer its products or services.
This permission could be, for example, when a potential customer fills out a form with their name, email or phone number to receive, in exchange, an e-book or some other rich material from the company. This means that they liked the content and want to receive more information on the subject.
Once interest has been text services expressed, we say that this potential customer has become a lead — in other words: the contact details of a potential customer !
Why is it important to generate leads?
Who has never changed the channel or gone to the kitchen during a commercial break on a TV show? The reason is simple: many of the brands that appear there are not of interest to viewers. Therefore, it is much harder for the advertising company to convert them into customers . However, in the case of Content Marketing , it works differently.
Let’s say someone types “how to clean a sofa” into Google and finds content on a cleaning product company’s blog that teaches them how to do it. They follow the step-by-step guide and realize that the tip really did make their sofa much cleaner.
Satisfied with the help they received from the company, this same person visits other content on the blog and discovers a video teaching how to remove stains from all types of upholstery.
To receive exclusive content , she fills out a form with her contact information, present on a landing page like this:
In short: she was the one who sought out the brand and who opened the doors for the beginning of the relationship , not the other way around. It wasn’t forced or appealing, but rather something natural .
From there, it becomes much easier to take this lead to the next stages of the sales funnel , until it effectively converts into a customer .