Seth Godin once said, “You can use social media to Canadian CFO Email Lists turn strangers into friends, friends into customers and customers into salespeople.”

Strangers into friends? Of course

Canadian CFO Email Lists

Friends into customers? Yep, it’s relatively easy to promote your site (where followers and friends can make a purchase) on social media. Customers into salespeople? Sure, read up on NPS.

But with the introduction of social commerce, which allows friends to become customers on social media sites (without making the trip to your site), we’re taking Seth’s thoughts to a whole new level.

What Is Social Commerce?
In this article, social commerce is defined as the ability to make a product purchase from a third-party company within the native social media experience.

For example, you can browse and compare products on Facebook and then make the purchase on Facebook itself vs. going to the company’s site to make the purchase. Or you can learn about a product in a tweet and make the purchase on Twitter itself.

Right now, there are three social media sites that are owning the social commerce space: Facebook, Twitter and Pinterest.

1. Facebook
Recently, Facebook has doubled down on social commerce. Companies can create entire “Shop Now” stores. and even Messenger is being used by companies to interact with consumers (both pre- and post-sale).

Facebook Shopping Flow
Image Source

With a Facebook store, you can…

Upload products and product information.
Curate and customize your shop’s product catalog.
Sell directly from your Page.
Manage orders.
Run a Facebook ad to promote one of your products.
Get insights.
You’ll start off with something like this…

Setting Up a Facebook Shop
Image Source

And build it out however you like. A word of advice…? Select the right products for the audience and be aware of product order. You don’t need to put your entire inventory in your Facebook shop. Try releasing products to Facebook first to see how they go over, rerelease old products on Facebook, focus on your top sellers, etc.

Experiment to see what works for you, but remember that Facebook is a social network and not everyone is sold on this social commerce concept, yet. Don’t overwhelm your audience with choice… narrow it down for them.

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