For a company’s Digital Marketing strategy to be successful, it is not enough to just have a budget to invest and good products or services to offer: it is also necessary to know very well the people who will be impacted by the actions !
And to make this possible, there are two super important concepts that are present in the daily lives of all Marketing and Sales teams: target audience and persona . They need to be analyzed strategically, very carefully, to israel telegram data ensure that companies are able to enjoy all their benefits!
Do you want to understand, once and for all, what the difference is between target audience and persona ? Keep reading!
What is target audience and why is it important?
Also known as target, the target crypto banking: insights from ton’s framework for fintech startups audience is nothing more than a slice of society for which your company’s products or services can be useful.
With it, you understand who you should communicate with and direct your sales pitches to. It’s a question of focus!
In other words: when defining the target audience, your company eliminates a large number of people who would possibly be impacted by your ads without even having an interest in them, for example.
This way, you optimize your investments and focus your efforts on reaching that portion of the population that really has a fit with your products or services.
Check out an example of a target audience:
Target Audience Example
Let’s say your business is a canada cell numbers marketplace or an online store selling shaving supplies . Your target audience could be:
Men, between 20 and 50 years old, living in capital cities, with an income between R$3,000 and R$6,000, who have a beard and like to keep their appearance up to date.
Tip: 8 Ps of Digital Marketing: what are they and what are they for?
How to define the target audience?
To define your target audience, you need to consider demographic , behavioral and socioeconomic characteristics . This includes data such as:
- Gender;
- Age;
- Location;
- Education;
- Profession;
- Purchasing power;
- Consumption habits, among others.
You also need to consider two scenarios:
- Your company’s general target audience;
- And the target audience for each of the products or services you sell.