Make no mistake: I’m not here to talk to you about the definitions of content that the dictionary itself already provides — like that “content” printed on packaging or used to refer to someone “without content.”
What I really want to talk to you about is this so-called “ valuable content ” or “ relevant content ”, which seems to be on everyone’s lips on the Internet these days!
But the truth is that many taiwan telegram data people still have the wrong idea about what content is , they invest time and money in production, and soon begin to doubt whether it is capable of producing any kind of result .
And it’s becoming increasingly clear: anyone can create content just for the sake of it — few know the best way to use it to sell more !
So that you don’t continue with integrate the aspects of the right of withdrawal the same doubts and don’t make the same mistakes, my name is Guilherme de Bortoli and I’m here to help you understand how to make Content Marketing a strategy that, in fact, guarantees more sales for your company . Follow me!
After all, what is content?
Basically, “content” is information . It’s that simple! And information can be distributed in a variety of formats and channels — like this one, which you are accessing right now:
- Blog articles ;
- Rich materials for download;
- Publications on social networks ;
- Videos for YouTube;
- Newsletters for email marketing , etc.
However, when we refer to “ what is content ” in the context of marketing and sales, we need to go beyond simply “informing”.
Just to give you an idea, 6 million people make purchases on the Internet every minute . Imagine every day: many business sale lead people spend hours and hours consuming content online , researching products, services, and guess what: interacting with…? Companies!
So now, more than ever, we can (and should) relate content to your ability to put your company in front of these potential customers and communicate with them through an engaging narrative, applying audiovisual and storytelling resources , for example, in a way that attracts attention , generates value and wins their hearts .
In fact, for content to truly contribute to growth and not just keep your company in automatic survival mode, it needs to fulfill a strategic objective . In other words: it shouldn’t just communicate for the sake of communicating!
Of course, the objective of content will not always be to sell directly , so you can use it to strengthen brand recognition , for example.
For this reason, keep some basic questions in mind when creating new content:
- What is the purpose of this content?
- What are the needs, pains and desires of the target audience?
- In which format and Digital Marketing channels will it be distributed?
All of this (and much more) is defined in the strategy called Content Marketing :
What is Content Marketing?
As you have already understood by now, Content Marketing is a Digital Marketing strategy that uses content production and distribution in different formats and channels to meet the needs of your potential customers , answering any and all questions they may have — whether about the market in which you operate, your product or service, etc.
And, to ensure a more appropriate approach in each content, this strategy is based on two main concepts: persona and customer journey .
Persona
The persona is a portrait of your ideal customer and serves as a guide for all of your brand’s communication — and, of course, for creating personalized content!
Among other important points, it is through the development of the persona that you can define:
- What topics to cover in your content;
- What is the brand’s language and tone of voice in them;
- In what format to produce this content;
- Which channel to distribute on.