We can say that the Y sales funnel is an extension of the traditional funnel because it has not just one, but two customer inputs: Inbound and Outbound Marketing !
In addition to increasing sales results, this type of funnel aligns marketing and sales teams, as well as the strategies themselves — Inbound Marketing and Outbound Marketing . Through this connection, the processes involving both strategies flow more efficiently and with fewer obstacles!
How to connect Inbound Marketing and Outbound Marketing in the Y-funnel?
While Inbound Marketing aims to malaysia telegram data generate value through passive prospecting and, in this way, the lead enters the sales funnel spontaneously, on the other hand, Outbound Marketing is an active prospecting approach to cold contacts with the purpose of generating value through consultative selling .
With that in mind, how can you make the connection between Inbound Marketing and Outbound Marketing in the Y-shaped funnel ? Check out some tips:
Bring Inbound Marketing and Outbound Marketing teams closer together
Often, the Outbound team bitcoin’s quantum vulnerability: lessons from project eleven’s challenge approaches potential customers who were not expecting contact, which ends up making the approach difficult and, consequently, the results.
The integration between the Inbound and Outbound teams helps to solve this problem and boost sales for this team, forwarding leads that are more willing to buy, generate by Inbound Marketing , since they will be nurture and educate through content .
Don’t give up on leads that haven’t purchase yet
Another fact that occurs text services frequently is the failure of the Outbound Marketing team to close a sale , because the prospect is not ready to purchase a product or service.
Instead of discarding the possibility of this sale forever, the same prospects can still be passed on to the Inbound Marketing team to be nurtured with content, increasing the chances of a future purchase!