Today’s society thrives on visual Administration Directors Email Lists stimulation, so it’s no surprise that apps like Instagram feed our need to share our lives and experiences with the world. What you may not know is that Instagram has recently started offering paid advertising opportunities – and this ability is likely to become available to everyone in 2016. Create a carousel ad (for multi-page ads) or create a 3 second video – the choice is yours.

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You may have already noticed that Pinterest has really stepped up when it comes to , but be alert that there is more to come! Pinterest’s newest addition, Animated Cinematic pins, will allow brands to target a specific person based on their interests. The great thing about these pins is that users are still in control – it’s up to them whether they watch the video or not.

Omni-Channel Experiences

For those of you unfamiliar with the phrase, an omni-channel is a multichannel approach to sales that seeks to provide consumers with a seamless shopping experience, no matter how they shop (such as online from a desktop or mobile, by telephone or in store). In short, you’re trying to target consumers with the right message at the right time in the right place. Disney is actually a great example of how this can be achieved.

Content Remarketing

Whilst most marketers would agree that content marketing works (we all write blogs, ebooks and other content after all), the trick is knowing how to recapture people who went on your website, read your content but didn’t actually become a lead. This is where content remarketing comes into play; it’s the process of tagging visitors on your site and retargeting them with content after they leave (as a reminder of your brand).

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