Lead generation becomes even more important, especially in times of economic downturn. Those who reduce marketing costs now and thus lose leads risk a leak in the so-called sales funnel during the economic recovery and upswing.
Demand is currently (temporarily) declining in various B2B industries. However, this will be postponed until later. And then it will be important to have enough leads for sales. Companies should remain in the minds of buyers, influencers, and decision-makers even after the crisis.
Lead generation is one of the most important norway phone number library measures for B2B companies and is considered a key metric. However, it’s not just about obtaining contact information from potential business customers. Building and maintaining new customers is equally important.
Reminder advertising for brand management and lead generation is therefore the order of the day. When used strategically, lead generation across various online channels has a short-, medium-, and long-term impact. The following measures are particularly suitable for this: search engine optimization (SEO), Google Ads (SEA), social media, website optimization, email marketing, and content optimization.
Be found easily with SEO despite the crisis
Life is currently taking a content management system built for growth place almost exclusively online. This applies to both our private lives and our daily work routines. Customers and interests also move through online channels in the B2B industry. Being found quickly and easily via search engines is essential at this time. Now is the perfect time to review and optimize your existing SEO measures.
The website should be optimally optimized for search engines, both technically and content-wise. Such SEO measures significantly determine the ranking on the results pages. This is the only way to attract users’ attention and assert yourself against competitors.
More and more users will adapt business to consumer reviews to this digital transformation, albeit out of necessity. The use of online channels will therefore likely continue to increase even after the crisis. Many retailers and companies recognize this. Therefore, it’s important to act now and use this crisis as an opportunity to avoid losing the digital connection in the post-coronavirus era.