“Finally, after years of clumsy, clunky Bulgaria WhatsApp Number List automated tools for ‘spinning. Thus,’ scraping, regurgitating, and extruding low-quality content, we’ve found a solution.
“This resource produces sharp, smart, Bulgaria WhatsApp Number List audience-engaging content every time. Over time, it even calibrates itself to produce more effective headlines, to tailor content to the precise needs of your audience and customers, and to automatically generate semantically relevant alternative keyword phrases.
“We’re calling this resource RealWriter — and if you don’t implement it for your content marketing program, you’re missing out.”
Spoiler alert: RealWriter isn’t a new app, and it’s not an enterprise platform.
It’s just … a real writer. Like you. Like me.
Why so snarky? Because at the time, I saw app after app being promoted to solve problems that are much more intelligently addressed by a real human being.
Why revisit RealWriter in 2018? Surely as a culture, we’ve figured out that there are some things software is wonderful at, and some things that are better done by human beings who care about their craft. Right?
Well … sometimes.
Is your content failing to connect?
“RealWriter uses advanced algorithms including RealEmpathy, RealResearch, and RealListening to craft content that actually makes your audience more engaged and helps them develop positive emotional associations with your company.”
Developers are coding hard to crack this one. They’re working on natural human rhythms of speech, building massive databases of conversational snippets in an attempt to create digitally generated text that “feels like a person.”
How effective is machine-written content so far? It tends to look a lot like this.
(Apologies for any Uncanny Valley trauma that occurs as a result of the above-referenced terrible decision.)
For very simple information, like sport scores, it’s probably fine. In some cases, I’m sure software-generated text is able to trick people into thinking it was created by a person. And the software will get somewhat better at doing that.
But if you unleash that type of software on your content, what do you get?
A whole bunch of content that sounds like everyone else’s software-written content. In other words, the last thing content marketing needs.
As every science fiction fan knows, the only salvation in the robot-controlled future is our own weird, funky human unpredictability.
The more work that robots do for us, the more refreshing it is to see something created by a person.
But … RealWriter doesn’t scale
“Human effort doesn’t scale” is one of the most common arguments organizations make when they’re looking to overly automate their content creation.
Here’s the deal.
Human effort scales just fine when it’s intelligently amplified by technology.
Seth Godin doesn’t have to type more words to reach his legions of fans. He just uses technology to get his writing out to as many people who want to read and share it.