It’s time to stop burying our heads in the sand – consumers are no longer only exposed to new products and services upon entering a store or by browsing

Therefore, the internet. Instead, we are Payroll Directors Email Lists surrounded by a variety of devices, platforms and social media channels,

Payroll Directors Email Lists

Therefore, all of which can introduce us to products and services that we never even dreamed of before. As a result,

digital marketing has needed to evolve to ensure that. Therefore, our messages are getting to the right people.

digital-marketing

Therefore, Want to know what digital marketing trends to keep an eye on in 2016? Here are our top 7 picks:

Snapchat
There can be no denying that Snapchat has taken the social media world by storm. Each month, thousands (if not millions) of photos,

videos and drawings are sent by users. Whilst very few brands are currently using Snapchat in the marketing campaigns,

this is likely to change in 2016 as more is learnt about the app. The fact that the content you create is only available for a few seconds adds a sense of exclusivity to it.

Live Video Streaming

With mobile connectivity and technology continually improving, video needs to be an integral part of your marketing campaign. Many brands have already been experimenting with live video streaming using apps like Meerkat and Periscope,

which allows you to stream videos from your mobile to your Twitter community. Why not host a live Q
&A or give users a behind-the-scenes look at your brand?
Podcasts
Once considered ‘uncool’ and ‘nerdy’, the number of podcast listeners is growing significantly all over the world. A lot of this can be attributed to the success of

Serial in 2015. Email marketing service MailChimp was a sponsor; their ads airing during the series proved that podcast marketing can by highly effective. Whilst some marketers think that podcasts are a fad,

Therefore, others see them as being a real trend for 2016.

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