Precise knowledge of B2B target groups is increasingly influencing online success. B2B online marketing requires reliable information about specific user behavior, needs, the acceptance of various online channels and social media platforms, as well as industry-specific characteristics of the purchasing process.
For years now
Benefit communication has been moving to the forefront, while product communication has been taking a back seat. This fundamental shift requires more knowledge about target groups and their needs than it did a few years ago.
However, the dilemma is that many B2B companies spain phone number library simply don’t know enough about their target groups. Marketing, sales, and product management will need to work together even more closely in the future to better communicate online.
This situation leads to five trends that will shape B2B online marketing, especially in 2014 and 2015. Briefly presented here, all trends for online marketing in the B2B environment are described in detail in the current trend paper from creative360 .
Trend 1: Building and expanding target group knowledge
B2B marketers know 9 essential tools for content creation too little about their target groups. This knowledge and the interaction between product management, sales, and marketing will be crucial for success in B2B online marketing.
Trend 2: Target-group-based B2B websites and content.
Websites of the future will be aligned to target groups and individual target audiences. To achieve this, B2B marketers need a clear understanding of their information needs and a content marketing strategy.
Trend 3: Implementing data-driven online campaigns
. The days of trial and error are over. Today’s B2B business to consumer reviews online campaigns are data-driven, multi-stage, multi-dimensional, and, above all, aligned with the customer journey of the B2B target groups.
Trend 4: Use of Retargeting in B2B Online Advertising.
Addressing B2B target groups with the right content at the right moment in the buying process is an art that must be learned. Retargeting helps B2B marketers improve the ROI of their online campaigns.