In 2020, marketers had to usa whatsapp number data
shift their marketing tactics and content plans at the drop of a hat to align with remote work, supply chain issues, and service delays.
Two years later, marketers still need their flexibility. A looming recession means many teams must make the most of tight budgets and reduced staff. And with cookies being phased out1 marketers will require new data-sourcing tactics.
Now’s the time to be proactive. As you look toward the new year and what it will bring, we’ve outlined the top five marketing challenges businesses will need to overcome in 2023. Read on to learn how to turn those pain points into growth opportunities for your business.
How to make your voice heard:
- Connect with customers influencer marketing
on their preferred channels: Use customer behavioral data to determine the channels your buyers want to connect on, and where you should invest budget and resources.
For example, Podium’s 2022 Local Business Messaging Trends3 report found that every age group surveyed (even those over 60) listed texting as their preferred channel to connect to businesses. The report also found that over 40% of customers would switch to a different business or service provider if it offered messaging communication. The data suggests that if you aren’t currently investing in messaging, doing so will likely have a positive effect on lead generation and conversion rates.
Use customer segmentation to create targeted experiences: A full digital evolution may take time for some organizations, but you can leverage your current channels to create a personalized customer experience right away. Segment your customers into like groupings (by age, region, or communication preference, for example), and create a unique marketing strategy to resonate with each group.
Tighter marketing and advertising budgets
The combined effect egypt data of inflation and the upcoming recession will cause many companies to reduce their budgets in 2023. 42.3% of the CMO survey4 respondents said they’re decreasing spending due to inflation. The study also found that 64.9% of companies surveyed have already increased prices to cope with inflation.
Marketers are in a tough spot. They have to prove the value of new and existing marketing channels, as well as their strategic value to business leadership in order to secure departmental funding. At the same time, they must find ways to reaffirm their brand’s value to customers who are facing new price hikes and supply chain shortage frustrations.
The digital channels many marketers are investing in are also expensive.