Online marketing encompasses such a wide Communication Directors Email Lists variety of practices that it is hard to master them all. When you are just starting out, it may seem like all you ever do is make mistakes.

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Some mistakes will just slow you down, but others could completely derail your progress and keep you from finding the success you need.

Here’s an overview of the top 10 common digital marketing mistakes to help you learn what you need to know before you make the mistakes yourself:

1. Not Setting Goals

How will you know that your marketing strategy is successful if you don’t have a goal?

Setting a goal sounds like common sense, but it’s astounding how many people have none. Most people just want to “do better” or “make money” as their goal. But how much money? Or better in what way?

You need to have a specific goal in order to create a marketing strategy that gets results. Your goal shouldn’t be to make money but rather to increase your sales by 5 percent for the year, or something similar.

2. Setting Unrealistic Goals

Maybe you do have a goal, but maybe it is unrealistic.

For example, maybe your goal is to increase your sales by 50 percent. If your sales were $10 last month, that goal might be completely realistic. But if your sales were $10,000, that goal might be too far out of range (unless your timeline is 10 years).

Make sure you set a realistic goal on a realistic timeline. Stretch a little, but don’t make your goal out of reach or you’ll risk becoming disappointed and quitting.

3. Failing to A/B Test

Your marketing campaign may show some gains, but it is not meeting your goals. What’s happening?

If you aren’t A/B testing, you won’t really know. You can make some guesses and hope to get lucky, but if you want to get results in the least amount of time and with the least amount of money, you will conduct A/B testing to get to the precise source of the problem.

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