Please note the following: always use a cta (call to action) . To redirect the user to the landing pages. Good email marketing starts with a well-designed email template (one email. One message). Focus on your subject line make sure it’s clear and catchy so people feel interested in opening the email. Include an image in your email to grab their attention. Indonesia phone number Use proper grammar and spelling. Keep the content short. But don’t shy away from giving enough detail about what you offer. If you send too many emails. People will unsubscribe or tell others not to subscribe. In the following infographic we give you the key points to place ctas in your emails: 6. Pay per click (ppc) a pay per click strategy. Also known as pay per click or ppc.
Is a methodology Indonesia phone number that contemplates the use of online advertising platforms in which the user can purchase advertising space . Known as placements. Within search engines. Social networks and other websites. Among the main examples of pay per click platforms are facebook ads and google ads . Although there are also alternatives for a specific audience. Such as linkedin ads. Mercado ads. Amazon ads. To name a few. The cost of your ads on pay per click platforms will depend on various factors. Such as the objective of the campaign .brand recognition. Traffic to your website. Acquisition of leads or conversions. Among others.. The keywords you want to cover. If we talk about search engines and the platform where we will circulate our ads.
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Due to its complexity. It is recommended that an expert be in charge of advising you on the conceptualization. Management and optimization of your company’s ppc strategy or strategies. This is when a digital marketing agency comes into play. Who will be in charge of managing your budget and granting the best possible result. To calculate the budget of your pay per click campaigns or strategies there are several indicators. Whether you want to acquire a new customer. Indonesia phone number Gain brand recognition or visits to your website. We recommend you keep these indicators in mind. Clicks. Impressions. Click rate (click through rate or ctr) conversion rate (also known as conversion rate or cr).
Cost per acquisition (cpa) cta inbound sales service although the platforms provide you with estimated results when setting up a ppc campaign. It is important to note that the performance and results of each of them can only be seen when you start them . Some key points that you should consider adjusting to improve the performance of your campaign are: the allocated budget: are you investing enough? Indonesia phone number If you have never carried out a ppc campaign. We suggest you start with a budget to the extent of your possibilities and then optimize according to your results. Periodicity of your campaign: this goes hand in hand with the previous point. Because a long-term campaign with a low budget may not give the expected results.
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Consider balancing the duration of the campaign with the amount of money you spend. Segmentation: this point is one of the main pillars to improve the performance of your campaign. Targeting the right audience can make the difference between obtaining valuable results for us or simply wasting the budget on results that do not contribute anything to our sales objectives. Ad quality: it is important to verify that your ad really communicates your intentions. Indonesia phone number Generating expectation is no longer functional on the internet. It delivers important information (such as the main data of the product and price) at the moment. Maximum bid: recommended for expert users. If you already know your average cpa. You can use this option in your favor.