The General Data Protection Regulation (GDPR) primarily strengthens the rights of data subjects when it comes to data protection and data security. The opt-in and double Companies are required to obtain explicit consent from data subjects before processing data. Failure to do so can result in costly injunctions. The opt-in process is therefore not an option. A but the rule. However. A the double opt-in process is the best way to protect yourself.
Due to digitalization. A a huge part of our lives takes place online. Personal data and consent to its processing are present everywhere. Whether using an online shop. A social media. A or in inbound marketing : When downloading one of your white papers. A another offer. A or subscribing to your newsletter or blog. A your leads’ data is first stored and then processed.
Are you ready for GDPR? Check it out with our checklist!
Legal anchoring
Article 6(1) of the General Data Protection Regulation (GDPR) stipulates kazakhstan phone number library that companies must always obtain the explicit consent of the data subject when processing personal data of (potential) customers. This applies unless any of the other listed conditions for which processing would be necessary apply.
Article 7 of the GDPR describes the requirements to which consent is subject. The opt-in and double Particularly relevant is the proof of consent. A which is enshrined in Article 7. A paragraph 1.
“If the processing is based on consent. A the controller must be able to demonstrate use ads for cheap digital marketing that the data subject has consented to the processing of his or her personal data.”
In addition. A the request for consent must be made in clear and simple language and the consent may be withdrawn by the data subject at any time.
Background of the opt-in procedure
Since 2018. A the opt-out process has been a thing of the past. Before that. A marketers made it easy for themselves. The checkbox indicating consent to data processing was already checked at the time of opting out. The opt-in and double To object to processing. A the data subject had to actively remove the checkbox.
The soft opt-in procedure. A which includes a note about the transfer of data in addition to the already checked box. A also does not meet the requirements of the current GDPR.
Both methods do not constitute active informed consent.
With the General Data Protection Regulation coming into effect in May 2018. A companies american samoa business directory are forced to replace the opt-out procedure with the opt-in procedure. This requires a person to actively check the box to consent to the processing of their personal data.