Identify the profiles you want to approach.
Let’s get started!
ABM Targeting on Linkedin: Finding Accounts and Decision Makers
Linkedin Sales Navigator is a great tool for ABM targeting .
However, you need to know a little theory and think about your strategy before you dive into it.
What’s the next step?
Map out the accounts you want to target and divide them into tiers.
(Wait… what the hell are levels?)
I’ll tell you about them in the next section!
1. Define the ideal customer profile (ICP)
Very important: by “customer” here cmb directory we mean company , not person.
Before you get your hands on Linkedin’s vast you can also combine google database, think about the accounts that would be perfect customers for your product or service.
icp account based marketing
If you’re lacking inspiration, try looking at your current customers .
They are the perfect data sample if you whatsapp number list are studying how to scale.
To build your ICP, you can consider various indices or signals.