Almost everyone is familiar with the famous “Sendung mit der Maus” (The Mouse Show). Time and again, one is amazed at how easily complex issues can be explained using words and images. B2B companies have realized that this principle can also be applied to customer communication.
Why not explain how their products work with a concise sri lanka phone number library video? Or package messages in a particularly catchy and original format? The fact is that information is increasingly being absorbed through images, and in these fast-paced times, written texts often lose out.
Diverse possibilities of explainer videos Telling B2B stories
3D explainer videos are virtually limitless in their possibilities. Because products can be placed directly in front of the camera, their benefits for the B2B sector become immediately apparent.
Furthermore, identification generate leads and increase your sales with end customers increases, as a company is given a face and no longer hidden behind the columns of letters in a printed manual. Another advantage is that the explainer videos or tutorials take place “in the middle of life.” In other words, everyday situations can be captured and adapted to suit the target group. A smile is expressly encouraged.
Use cases and practical tips
The key to the success of explainer videos is the customer’s starting scenario. Ask yourself what situation the customer is in and what information they need. Only then decide what you want to address in the explainer video and what form of explainer video you want to use: animation with or without speech, 3D representation embedded in an image video, an entertaining comic, or a mixture of real video sequences and animated illustrated scenes.
The type of explainer video should be strictly business to consumer reviews based on the content. International explainer videos, for example, are increasingly being created as pure animations with sound but without narration or text. This presents a particular challenge for the creation of storyboards, graphics, and the production of explainer videos and animations.