How does Inbound Marketing strengthen
Outbound Marketing in the Y-funnel? To attract customers, a company spends financial resources. Right? Therefore, it is essential that it […]
Digital Marketing
Lead Generation
Digital Marketing
What is a Y-shaped sales funnel?
We can say that the Y sales funnel is an extension of the traditional funnel because it has not just one, but two
Digital Marketing
Getting closer to the potential customer
Nutrition With the data collected, the company begins the process of . To deepen the relationship and prepare them for
Digital Marketing
Y-shaped sales funnel: how to connect Inbound and Outbound?
“Guilherme, between Inbound Marketing and Outbound Marketing , which should I choose?” This is a question that many people ask me! And, while some
Digital Marketing
Customer-centric culture (applied to all sectors)
Customer Onboarding As soon as the client closes the deal, it is important for the Customer Success team to step in to start
Digital Marketing
Customer Success vs Customer Experience
The term Customer Success is on the rise. However, some companies confuse this concept with the term Customer Experience or even User Experience ( UX ) . Thinking about the importance
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What is the difference between Customer Success and User Experience?
User Experience is based on the interaction between the company and its customers . This strategy focuses on increasing user satisfaction . Thus, a User Experience
Digital Marketing
How important is it to create a persona?
Understanding who your target audience is is essential, but creating your persona strategically will give you much more security in all the communication
Digital Marketing
What is the difference between target audience and persona
For a company’s Digital Marketing strategy to be successful, it is not enough to just have a budget to invest and good products or
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Introduce the concept to your salespeople
How to implement? Did you like the idea? Check out some steps to implement Inside Sales in your company and
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What is Inside Sales? The Ultimate Guide
Reducing costs and implementing more efficient processes are very effective ways to achieve competitiveness in such a competitive market . In times of crisis , these
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Increase in production capacity or expansion
Interrogation (dinner tables) Products in Doubt need further analysis before being included or cut completely. In the dining room table example, investing in market