Lead Generation

Introduction In today’s competitive business landscape, retaining clients is as crucial as acquiring new ones. While telemarketing remains an effective […]

How We A/B Test Our Emails A/B testing is fundamental to our email marketing Here’s a detailed breakdown  strategy. It’s

Google Postmaster Tools: If you send to Be Patient Gmail addresses, this free tool provides insights into your sender reputation,

Personalization & Relevance: Go Beyond Name: Personalize based on Maintain Consistent Sending  their company, role, industry, recent interactions, or specific

  Staying out of the How to Stay Out spam folder is paramount for successful B2B emailing. Spam filters are

“Would you be open to a quick 5-minute chat to “Are you facing similar explore if this is relevant?””Happy to

Custom First Line (The Hook): This is A/B Test Continuously non-negotiable. Connect to something specific you researched about them or

For acquiring contacts that haven’t opted in yet, The Nurture: Qualifying cold email can be effective, but only if it’s

Sales-Marketing Alignment: Segmentation Strategies Define “Qualified Lead” Together: Ensure marketing and sales have a shared understanding of what constitutes a

  How to Create a B2B Drip Campaign: A Step-by-Step Guide A B2B drip campaign (also known as a nurture

Brainstorm Content for Each Stage: Post-Purchase: Awareness: Blog posts, industry reports, infographics, short videos. Consideration: Case studies, webinars, product demo

Body Content: Value-First: Every email must provide Set Up Your Campaign  genuine value, whether it’s an insight, a resource, or