Y-shaped sales funnel: how to connect Inbound and Outbound?
“Guilherme, between Inbound Marketing and Outbound Marketing , which should I choose?” This is a question that many people ask me! And, while some […]
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Digital Marketing
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Customer-centric culture (applied to all sectors)
Customer Onboarding As soon as the client closes the deal, it is important for the Customer Success team to step in to start
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Customer Success vs Customer Experience
The term Customer Success is on the rise. However, some companies confuse this concept with the term Customer Experience or even User Experience ( UX ) . Thinking about the importance
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What is the difference between Customer Success and User Experience?
User Experience is based on the interaction between the company and its customers . This strategy focuses on increasing user satisfaction . Thus, a User Experience
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How important is it to create a persona?
Understanding who your target audience is is essential, but creating your persona strategically will give you much more security in all the communication
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What is the difference between target audience and persona
For a company’s Digital Marketing strategy to be successful, it is not enough to just have a budget to invest and good products or
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Introduce the concept to your salespeople
How to implement? Did you like the idea? Check out some steps to implement Inside Sales in your company and
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What is Inside Sales? The Ultimate Guide
Reducing costs and implementing more efficient processes are very effective ways to achieve competitiveness in such a competitive market . In times of crisis , these
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Increase in production capacity or expansion
Interrogation (dinner tables) Products in Doubt need further analysis before being included or cut completely. In the dining room table example, investing in market
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Identification of products or services
I have prepared an example of how to use the BCG Matrix to evaluate the portfolio of products or services in the
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The life cycle of products or services
The fact that the BCG Matrix is a simple graph makes it obvious which phase of the life cycle a product or
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How to use the BCG Matrix to gain competitive advantage
Do you feel that your company needs to focus on more profitable strategies , but have trouble identifying which strategies these would