The first PR blog we have for you is of course Respona’s blog, a resource for PR practitioners and people who want to learn how to get more out of…

Generating quantitative and qualitative leads is probably any marketer’s main target because the hit of a lead generation campaign will fill your prospecting funnel while you are out like a…

You may be familiar with brand journalism by a different name such as corporate journalism or corporate media but however you refer to it, the real importance is understanding how…

Basically, guest blogging is a content marketing and SEO activity that gives positive effects on a Search Engine Optimization (SEO) level for the person practicing it.Also, South Africa WhatsApp Number…

First, it’s important to understand what exactly a media advisory is before we can start comparing the differences with a press release.A media advisory, or media alert, is a notice…

First, it’s important to understand what exactly a media advisory is before we can start comparing the differences with a press release.A media advisory, or media alert, is a notice…

This means that roundups are lists of curated content from around the web on specific topics, e.g. SaaS marketing, over a specific time period.For example, the screenshot below shows a…

To get the most out of the templates included in this list, be sure to add your own personal touch and adjust the messaging to resonate with your target audience.Why…

The first reason why your PR strategy needs SEO is because higher search rankings increase your brand awareness, which, of course, is very important.Public relations is all about brand awareness.Higher…

Before you begin your process of reaching out to influencers, it’s first important to understand what influencer outreach is.Influencers have gained popularity through the rise of social media channels and…

The rapid development of technology and the wider access to information, through the internet, has increased the importance of media monitoring but luckily media monitoring tools have advanced as well.The…

Before we get deep into how to write a follow up email, let’s first establish two significant points: timing and frequency.I’d like to start by saying that 91% of business…

A PR plan, or public relations plan, is a strategy used to manage the public’s perception of a person or organization.This plan is generally developed either by PR experts within…

Our first tip is to demonstrate the value you have to offer through previous media placements you have secured.It’s important to have placements in big media outlets to show you…

In this guide we’re going to examine the differences between dofollow and nofollow links. If you’re actively building backlinks for your website, then you should know what a nofollow and…

The first and most important question when it comes to startup PR is what it is. So, if I had to give a definition on what startup PR is I’d…

A simple search on LinkedIn for the term “SaaS marketing” returns 1.1 million results.This means that, one way or another, more than 1.1 million people worldwide are in SaaS marketing.What…

As I’m writing this, we’re in the middle of the second lockdown in Ireland, there are elections happening in the US (votes are not fully counted yet), COVID numbers are…

Content distribution is the process of sharing, publishing, and promoting your images, blogs, videos, and other content formats.It’s how you’re providing your audience with the content they’re consuming through different…

In this post, we’re going to discuss how you can successfully introduce yourself in an email.The way you’ll introduce yourself usually depends on the reasons why you’re reaching out to…

Cannabidiol – or CBD, as it’s usually called – scores highly because of its therapeutic grade and the health benefits it carries.It was only a few months ago that Forbes…

If you have read any of our other content marketing guides, you know content marketing is a type of marketing that involves the creation and sharing of online material including…

No combination of content marketing tools can replace a well-constructed strategy and the creativity of the human mind but they can help you achieve your goals easier and more efficiently.Even…

If you are unfamiliar with Respona, we are an all-in-one digital PR and link building software providing content marketers with a tool to combine personalization with productivity.Our blog consists of…

In other words, a podcast is an audio program, a series of audio alongside talks that examine a specific topic.The topic or theme of a podcast can be as varied…

Before we dive into some of the best ways to sign off a professional email, let’s first elaborate on why the closing of an email is important.Some of you might…

The term “influencer” refers to a person who has an established audience in a particular niche, has the power to influence their purchase decisions (hence the name), and actively communicates…