Working as a product manager can be a busy, unpredictable, octopus-like existence. Bring team members together, organize user research, product strategy, demos, mapping, and more. where to start?If you’re a…

According to Gartner. A commitment to customer experience drives up to 25% more customer retention and revenue than sales or marketing initiatives. If companies begin to manage churn risk proactively.…

The biggest mistake companies repeatedly make is to emphasize their retention efforts towards the end of a customer’s journey. But what companies don’t understand is that customers don’t decide to…

Better use of data for audience segmentation and targeting is a top priority for 55% of marketers in 2019. If you want to follow suit, you need to move away…

Artificial Intelligence (AI) has come a long way since its inception – with major breakthroughs underway as we speak. Be relevant, be punctual, and don’t pester me with irrelevant offers…

Regardless of their relentless efforts. Brands across all industries suffer from churn issues in today’s competitive world. As shown in the image below. One of the main reasons why customers…

Other industries are also catching up. In fact, between 2018 and 2024, the global chatbot market is expected to grow by 31% to reach $1.34 billion. This should come as…

Be relevant, be punctual, and don’t pester me with irrelevant offers – that’s what your typical client demands now. According to the latest Salesforce report, 62% of B2B buyers expect…

Many email automation services give you the option of sending the same email twice, with different subject lines.  As soon as marketers find something that seems to work, customers get…

Automated emails have a 5% higher open rate and 152% more clicks than standard email60% of marketers choose automation as one of the three most important attributes of an email…

If you’re not careful, it’s easy to end up with an ungodly mess of data when dealing with automation software. For example, a simple action like syncing your CRM database…

Automated emails have a 5% higher open rate and 152% more clicks than standard email60% of marketers choose automation as one of the three most important attributes of an email…

The past few years have been big for mobile marketing.  In 2019. As CMO, are you ready for all emerging developments in the mobile landscape? Here are the top trends…

New technologies are constantly changing the way we live, work and interact. Mobile, in particular, has notably upset the marketing landscape. And in 2019, we’ll continue to see the emergence…

As with many aspects of business, sales strategies are not created in a vacuum. Marketing and sales support each play an important role in strategy development and execution. Sales and…

On Facebook, posts that ask questions get more likes than any other type of post. It doesn’t take much time or effort to create a Facebook poll, get valuable feedback…

Over time, your matching strategy will change as you refine and segment successful campaigns. For example, when starting a new campaign, you might want to start with a broad match. This will…

Ready to transform your Google Ads campaigns into real sources of income? Of course you are!The key to increasing sales with Google Ads is testing and optimization. But where to start…

Because you have more muscle strength and your lungs are working 17.6% more efficiently, in the late afternoon you are less likely to injure yourself. I don’t know about you,…

Our brain needs time to recharge. After all, we are not machines!I follow the Pomodoro Technique. But, you can also follow similar techniques like the 52-17 rule. This is where you…

This explains why we need to tackle our top priority in the morning. After dinner, spend the rest of the evening relaxing to rejuvenate. Tim Ferriss suggests writing down your…

Tuesday: Think about your next big project.Wednesday: Developing Thought Leadership.Thursday: Declutter and organize your workspace.Friday: Set your schedule for the following week.If you notice that these are similar tasks to…

Skip those morning meetings. Instead, schedule them for the afternoon. Research has shown that attendance is higher for afternoon meetings. In addition, participants are more comfortable and prepared. It is…

At the beginning of my career, I didn’t have a fixed schedule. I woke up when I felt like it, worked on my easiest tasks first, and scheduled meetings at…

There is more formatting strategy than headings, bullets and bolding as recommended above. Research shows that the eye naturally resembles an F or Z pattern. Consider this when deciding where…

Studies show that consumers spend more time browsing on their phone than on their computer. In just one year, from 2016 to 2017, the number of website visits from mobile devices…

MailMunch explains, “As consumers, we make decisions with our hearts and back those decisions up with data and practical features. You can use attention-grabbing headlines that reflect visitors’ emotional desires,…