The benefits of legal marketing, learn how to boost your law firm’s profile for free and take advantage of all this potential before paying for more aggressive marketing and advertising? So, let me say: read on and stay with us till the end, because you’re sure to see all the benefits and possibilities of promoting your services at events. How do you advertise legal services anyway? Well, doctors and doctors, here’s the thing: legal marketing is a practice allowed by the brazilian bar association. Despite the popular belief that advertising is strictly forbidden, the truth is that marketing to lawyers is indeed allowed.
There are of course some caveats
It is not permissible to do anything that violates the concept of the oab or in any way compromises the concept of publicity. That said, lawyers who want to promote their brand have common sense and respect for the sobriety of their profession! Below, we’ve taken excerpts Industry Email List from the oab’s own publications so that you as an attorney can more accurately examine what you can and cannot do: what is allowed? Below we list specific guidelines drawn from the aforementioned normative acts (ced and article 94/2000) and from the judgment history of the oab section of the ethics and disciplinary court (ted).
We cite each guideline in the appendix
Law firm or internet. Advertisement of a law firm is permitte. Similarly, Including the attorney’s name. And registration with the oab, the law firm’s registration number. Email address and hours of operation; allow lawyers to own websites and advertise on the internet. Subject to the Executive List same moderation as newspapers and professional magazines. A law firm or sole proprietorship can advertise its website on the internet. Allow advertisements from attorney or firm. Similarly, Websites to be published on other websites on the internet.
