Automated emails have a 5% higher open rate and 152% more clicks than standard email60% of marketers choose automation as one of the three most important attributes of an email technology solution Sounds good, doesn’t it? And it’s! But, you also have to put in some work on your side! It’s not enough to plug in some automated software and sit back. To really get the most out of your new bot helper, you need to optimize. Here’s how According to a recent Ascend2 survey, 64% of marketers consider a comprehensive strategy to be the most important aspect of any campaign. So don’t even approach your automation program until you’ve done some serious strategic thinking. At the start of your email campaign, consider Your overall goals. What do you hope to accomplish with this particular campaign? Do you want to earn registrations? Convert browsers into paying customers? To increase web traffic? Defining your goals is
Crucial to Keeping Your Campaign Focused and Relevant
Measurable results. Nebulous and ill-defined results are difficult to measure, making it difficult to establish the success of your campaign. Identify a few desirable outcomes that you can easily measure with the data your email program will collect. The better you know your customers and the better you can tailor your Switzerland WhatsApp Number Marketing Lists campaigns to them, the greater the chances of your campaign being successful. From the outset, think about how you can divide your customer base into personalized segments, which can then be targeted with content relevant to their own personal backgrounds, interests, and customer journeys.
Depending on How Segmented Your Audience Is, the Beauty of an
The automated system is that it can juggle multiple customer journeys with many different “reactions” to data triggers at once with ease. Take full advantage of this awesome multitasking skill – it’s not only great convenience, but it also saves your team a lot of headaches! However, to really benefit, you need to feed your automation with the right data in the right way. As part of your initial strategy, you should dive deep into the data. You need to align the data you have (or will have) with customer email patterns, reactions, etc.