When designing our web store, the main objective is always to sell. However, there are those who launch into sales and have a fairly rudimentary administration of it. Today we want to enlighten your mind and show you how you can automate almost everything in your ecommerce. For this it is important that you have integrations, they will allow you to have a panoramic, summarized and effective vision of what happens in your online business. Let’s start by explaining what an integration is. What is an Integration? In the world of ecommerce, integration is any application or system that links to your website. The purpose of these systems is to keep you in communication about everything that happens.
They collect information and exist for different areas. Today we want to talk to you about the essentials, those that can never be missing. Essential Sweden phone number for your ecommerce Analytics. Analytics integrations allow us to track traffic on our website, the behavior of our users, create reports on sales, abandoned carts and visits by category or landing page. It is the first thing you should integrate to your website, otherwise you will be in the air, floating in a cloud of disinformation. The most popular analytical tools are Google Analytics .
What Is An Sweden Phone Number Integration?
Free, easy to use and install. It is an essential tool that has all the basics to manage the analysis of an ecommerce even when you are not an expert, thanks to its direct access panels that it always shows you at the beginning of your profile Kissmetrics . This is a much more advanced tool, but focused on marketing experts. It performs a more individual and in-depth analysis of user behavior on the web. Woopra . Focused on helping you recover all abandoned carts and boost conversion on your website. It is wonderful to automate the analysis of those sales that did not materialize. Payment platforms. One of the most common reasons someone abandons your cart is because your payment options are limited.
Today, people want to make virtual purchases quickly and safely, but they find ecommerce that does not offer bank offers, that does not accept their credit cards, or that does not have an easy option to pay in cash. Take this into consideration and integrate at least more than one payment platform into your website. This will allow you to cover more users, from the banked to those who do not have a bank account. crms The relationship you have with your customers is everything.
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It is important that your company has a customer success manager to analyze. And store everything related to your customers or leads. Crms help us to have a database with which we can create remarketing campaigns. And also to have an information sheet of those who have already bought from us. To opt for a crm, we recommend you do some research on the options that best suit the needs of your brand. We cannot have a website and not know what happens on it. What users do and how the total number of interactions was in a month. This virtual world is of paramount importance in creating successful sales and marketing strategies.