Finding popular websites to syndicate your content Compliance Directors Email Lists can spread their reach. Sometimes your blog network isn’t as expansive as others, but the readers on other websites would probably enjoy your content too! That’s one reason why I’ve been syndicating a few of my blogs on Business2Community (B2C). Their audience is reading posts related to what I’m writing about, but my reach on B2C is much larger than my reach on our Leap Clixx blog.
For example, I recently posted an article on SEO vs PPC: Which Digital Marketing Strategy Is Right For Your Business? On the Leap Clixx blog, we got a few shares here and there, but on the Business 2 Community blog, that same post got over 700 shares!
Look for authoritative websites that your ideal customers read and see if they’ll let you write original content or syndicate future content on their website. They get expertly written content and you get an audience! It’s really a win-win!
When you write a blog post or content offer, you want it to be shared by experts. Most of the time these experts don’t just run into your content, so doing some outreach emails can be of benefit by getting it in front of the right influencers.
Now, having received several of these emails asking me to share content, I typically respond well to ones that ask my opinion on a certain topic, ask for a quote or have used one of my other articles in their post. You want to be able to give your influencer a reason to share your content and playing to their expertise or ego can carry some weight!
So craft a simple email, like the one below, and reach out to influencers that you respect to see if they will share your content or contribute to it:
Hey [First Name],
My company, Leap Clixx, is writing a blog post about how search engine marketing is changing in 2016. I really enjoyed the post you wrote on the subject on May 5 and I was wondering if I could possibly get an expert quote from you to put in my post?
Another great way to get your content in front of interested readers is to submit it to a content community or online group. For inbound marketing, we like to share our content with Inbound.org and with our St. Louis HubSpot User Group on LinkedIn.
The individuals on Inbound.org love their inbound marketing. Created by Hubspot, Inbound.org has forums to share content, ask questions and discuss inbound marketing strategy with experts. Because inbound marketing is what I eat, sleep, breathe and write about, I can get quality feedback, start discussions and share my passion with others.
Find content communities, forums and online groups for your market. If you’re a roofer in St. Louis, join your community group on NextDoor.com and offer your content there! When there’s a storm, your blog post on “How to Know When to Call a Roofer for Storm Damage” can come in handy to the community’s residents!