It is said that we are in the era of SNS rather than e-mail newsletters.
It is also said that content is important and that information dissemination through blogs is outdat.
But that’s not the case with B2B marketing!
The reason is that even now, email, not SNS messages, is still the mainstream method of data exchange.
<span style=”font-weight: 400;”>SNS is rapidly evolving, and messaging features exist in addition to timelines, and SNS is incorporat into services as a means of communication.
Therefore, some people may find SNS messages convenient for contacting others. However
, for B2B companies, email is also us for inquiries about orders, and serves as the official contact point for the company.
There are several reasons why it is particularly effective for B2B companies, and we have list the differences between SNS and email newsletters.
1. Reach and accessibility
>SNS has a wide reach and allows quick access to many customers and potential customers.
lass=”yoast-text-mark” />lass=”yoast-text-mark” />lass=”yoast-text-mark” />>Information is easily spread through networks of followers and friends, and it is also suitable for viral marketing using word of mouth.
・Email magazines
<span style=”font-weight: 400;”>Emails are deliver directly to companies and people in charge individually, so you can be sure to reach your target.le=”font-weight: 400;”>
>As long as the recipient opens the email, you can be sure to deliver the message, and email magazines as advertisements can build even deeper relationships.
2. Targeting : It has become easier to post ads on
social mia , and detail targeting is possible, including by age, gender, region, and interests. However, it is important to understand that the reach of the target depends on the algorithm. Email magazines: It has become easier to segment email lists, and recently, detail targeting bas on purchase history and interests has been attracting attention. Personaliz content can be provid bas on past behavioral data, allowing for a highly accurate
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- <span style=”font-weight: 400;”> Marketing (engagement) creat through continuous and strong connections with
– SNSIt
</span>is easy to see that responses are coming in real time, and engagement can be expect from comments, shares, likes, etc.<
The appeal is that you can get feback from users quickly</h3></h3></h3></h3></h3>
<p><br class=”yoast-text-mark” />>>– Email newslettersEmails
can be tailor to each individual, and you can provide detail information and long content, and you can also direct them to your sitelass=”yoast-text-mark”>
<span style=”font-weight: 400;”>You can get a detail understanding of the reactions of customers who receive emails through indicators such as open r
4. Cost and ROI (return on investment)</h3></h3></h3></h3></h3>
<p><br />・SNS
More and more companies are using SNS advertising, and it is becoming more and more costly to create and manage posts.>
However, it is easy to measure the effectiveness, so it is characteriz by its ease of tracking the return on investment.=”font-weight: 400;”>
・Email magazines Email magazines themselves also serve as advertisements, and are relatively low cost and can be expe
–
The lifespan of content post on social mia is short.
>>>>>>>>Since information is often view on a timeline, it tends to flow quickly, so continuous posting is necessary.
– Email newsletters
Emails tend to remain in the recent mobile phone number data inbox and are check again later.
/>are highly storable and are often referenc for long periods of time, so the expiration date of infor</span>mation is longer than on social mia.</p>
Although we are making a comparison here, information dissemination on SNS can be consider email marketing, including email newsletters.
>Knowing the email address, which is the company’s address, and being able to send messages o
n SNS is an advantage for companies.
This means that marketing activities can be done on both SNS and email newsletters.</span></p>
For example, using both is effective when sending messages to customers and potential customers during planning.
>Information that you casually saw on SNS can be confirm by a message sent from an email address, ensuring the awareness expansion phase of B2B company sales activities and is effective in
increasing the number of customers.
yle=”font-weight: 400;”> </p>
Therefore, it can be said
that email marketing activities are a way export sales navigator lead lists for B2B companies to consider which is more effective for their company and
how they can make the most of
When SNS is effective:</h4>
>>・You want to increase brand awareness
・You want to target younger generations and active SNS users<br />/>・You want real-time engagement
・
You want to reach a wide range of people</span>
When email marketing is effective:
・You want to strengthen relationships with existing customers approach to the spam data target.
・You want to send highly personaliz messages
・You want to communicate formally in B2B marketingyle=”font-weight: 400;”>
・You want to
expect high ROI while keeping costs down
This is an email marketing activity that will help you expand your awareness to a wider customer base.
Email newsletters are a very effective way to appeal directly to potential customers and clients.</span>
>They also have a huge influence.
ss=”yoast-text-mark” />>Samantha Heart’s email newsletter writing service uses marketing mechanisms to help you increase your customer base, bas on the blog and email newsletter distribution know-how we have cultivat for over 15 years .