SEO KPIs (SEO Key Performance Indicators) function as a monitoring system. They are elements used to assess the effectiveness or otherwise of search engine optimization techniques. This makes it easy to identify weak points and define actions to optimize the existing SEO system . The key is to choose the right indicator and measure it with reliable values.
SEO KPI: An invaluable time saving
Monitoring the appropriate KPIs is also phone number list a way to save yourself time. This is for the simple reason that you’ll be able to clearly identify which actions to easily take to achieve the desired result. Indeed, measuring performance allows you to identify risks to avoid and opportunities to seize.
There’s no need to waste energy trying to do everything at once without seeing anything satisfactory. It’s better to rely on KPIs to drive high-impact actions.
Above all, measuring SEO performance metrics will save you financial losses. You won’t have to spend money to provide resources that won’t generate any revenue.
SEO KPI: how does it work?
This section will teach you the criteria there are now robots that can take care for choosing a good KPI and how to use it. But first, you need to understand its characteristics.
A key performance indicator must be clear, that is, easily understandable by everyone. It must not allow for any innuendo.
It must also be relevant and actionable. Indeed, it must be linked to actions in your SEO strategy that you can easily take action on. You must have easy influence over it, so it must be controllable.
How to choose a good SEO KPI
Choosing the right KPI isn’t easy for everyone. However, here are the steps to follow to successfully complete this process:
– Define the objectives related to gambling data your SEO strategy : defining them based on the SMART principle would be a plus. Keep in mind that each objective is linked to a KPI . If you have a goal related to increasing the visibility of your site? Don’t hesitate to define a KPI that goes in this direction.
– Consider the site structure: if you have an e-commerce site, for example, then you should have a KP I focused on bounce rates. However, if you only have one page, there’s no need to consider this indicator.
– Focus on useful KPIs : always check that it is relevant and useful for your strategy. At the risk of having too many KPIs .