To summarize:
For Level 1 Outreach you need:
To the right person
At the right time
You don’t have a second to make a good first impression
For this reason, from here on we proceed with manual outreach.
For level 2,
it’s a little different…
I’ll show you.
Level 2 Outreach ABM: Semi-automated approach
With Level 2, the goal is to help your SDRs maximize their efficiency using outreach automation.
Your messages need to be personalized, so you need to write personalized icebreakers and integrate them into your automated outreach.
linkedin abm outreach strategy level 2
You can use any linkedin cold outreach tool you want.
In this tutorial I will be using LaGrowthMachine , which I personally find really efficient.
1. How to Automate ABM Outreach cmb directory Campaigns
Outreach tools allow you to automate sending emails and Linkedin messages.
Organizing your Level 2 outreach will depend on phone number library the skills of your DSPs.
If your SDRs are good at copywriting, enrichment and automation , they can take care of the entire process themselves.
If your SDRs are good at copywriting, enrichment and automation , they can take care of the entire process themselves.
abm fullstack process
If you prefer to have an expert dedicated to the you can also combine google technical part of prospecting , you can hire an Outbound Manager/B2B Growth Marketer.
Your process will look like this:
sdr and outbound manager process for abm
In this case, SDRs focus on the human side (hand-held responses, cold calling) of prospecting, while Outbound Managers focus on the programmatic side .