Can you just call a lead? – Or is an email more likely to open the door to a sale? Sales email or phone call These questions are commonplace in modern sales. The correct answers, however, are unusual: Only those who consider the complexities of customer centricity can find the right answers in each case. Five basic questions will help you decide on the best medium.
Sales email or phone call:
Customers are the focus here too! – Right?
The inbound methodology has not only revolutionized namibia phone number library marketing, but sales is also following new rules (keyword: inbound sales).
Cold calling has long been considered rude. Nevertheless, there is still a need to connect with potential customers.
Read here: What is inbound marketing?
This has made email a popular tool for inbound marketing. And sales has adopted this primary form of contact.
Read more here: What is Inbound Sales?
But is email always the best medium for initial contact? What distinguishes a successful contact from an ineffective one? – There is no evidence that contact via email is always more successful. The traditional phone call can still be convincing. Sales email or phone call The key to choosing the right approach is the right strategy: taking customers seriously and paying attention to their preferences.
There are five factors that help you decide between a sales email or a phone call. So, ask yourself the following questions:
Factor 1: Timing – When do I want to reach the target person?
How you should contact your prospect depends, among other things, on when you want to contact them.
Phone calls are well-received at different times than emails:
- It has been shown that telephone calls later in the day surviving the crypto rollercoaster: risk management essentials are more successful than the written competition.
- The same applies later in the week. Calling prospects is more likely to score points there, too.
Are you contacting your target person on Thursdays, starting at 3 p.m.? It’s best to contact them by phone.
Even if you don’t reach them or only leave a message, Sales email or phone call this is the time when you have the highest chance of making a positive impression or even hearing from them towards the end of the day. Often, this is the last thing they do before leaving the office.
Also read: How to make your sales process more effective
The time span for best attention for emails is shorter, but occurs regularly:
- The time period from 10 minutes before the hour to 10 minutes after turkey data the hour is when most people check their emails.
- This is where most transitions between individual meetings or agenda items occur, so many people check their inbox during these transitions.
- If you send your email at that exact time, it will stand out at the top instead of getting lost among other emails.
- The best days for sending emails in marketing are the less busy days of the week: Tuesday to Thursday.