Every time a user searches for something on Google or visits a website ranking of Google Ads ads with ads, the Google Ads system determines which ads are displayed and which aren’t. This happens through a super-fast ad auction that determines the so-called Ad Rank. But what determines this ranking or rating? Read what the Ad Rank of your Google Ads is all about.
The right keywords are essential, but not enough
When you set up a Google Ads campaign, you first define keywords—words, ranking of Google Ads ads phrases, or phrases that most closely match the search terms of your target customers. You then assign these keywords to your respective ads.
This way, you can already determine in this step which ad is macedonia phone number library appropriate for which topic and search term. The more relevant your keywords are, the better your chances of being found by your target customers.
Choosing the right keywords is the basis for your ad on Google.
However, not every ad is delivered by Google, even if the search input and keywords match perfectly.
Why? Because only a certain number of paid ads are displayed per Google search results page. And the Google Ad System’s ad ranking determines which ones.
Google Ads Ranking: What exactly is Google Ads Ranking?
This value determines whether your ads are delivered and what position they get.
It is recalculated for each search query and depends not only strategies to maximize customer engagement on the search input but also on the relevance and quality of your content.
But other aspects, such as the activities of your competitors or the bid amount of your ad, also play a role in whether your ads can be seen by the user.
Below we will take a closer look at the five most important influencing factors.
What determines ad rank for Google Ads?
The ad with the highest ad rank appears in first position. This value is influenced by its
- Ad extensions and other company ads
- Ad and website quality
- Bid amount
- limit
- Search context
Ad extensions . When creating an ad, you can add information such as phone numbers, ranking american samoa business directory of Google Ads ads seller ratings, or links to other pages of your business. Google calls these extensions. These extensions, along with any additional ad formats you use, help Google estimate the likely click performance of your ad.
Ad and website quality . The content of the ad and the linked landing page or website is taken into account: Is it relevant and useful? What is the expected click-through rate? What is the user experience like with the landing page? It’s also important that your ad copy matches the content of the linked page and that no false promises are made.