Recently, the Ministry of Education announced that the number of graduates from ordinary colleges and universities nationwide in 2018 reached 8.2 million, a record high again, and employment is once again facing difficulties. The knowledge learned by most college students does not Mexico Phone Number match the requirements of the job market, and in the process of transitioning from campus to social role, they lose their direction and feel “anxious” and “confused”.

Therefore, under the collision of the “disconnection between schools and society” and the extreme “anxiety” of the third-, fourth-, and fourth-year students, a rigid need was born. Whoever can design a reasonable business plan to appease students’ employment anxiety will be able to share the dividends.

2. Need Cognition

Why did you mention at the beginning that pre-employment education is a non-standard market?

The first is that there are very few companies and people involved in this field. For example, when looking for tutors to train students, pre-employment education institutions must find “part-time tutors” who have rich industry experience in the corresponding industry and are willing to spend precious time to mentor students. “. Compared with a large number of full-time tutors in ordinary K12 education, it takes a lot of energy to “select candidates”.

The second is because parents and students are not aware of the payment in this field. For example: English training, parents can probably know the price to be paid for one-to-one VIP tutoring and large and small classes in this city. Even if some institutions cost hundreds of dollars, parents will not yell at “liar institutions”. Looking back at the reason, before paying, parents have a mental price evaluation, because ‘English training’ belongs to the conventional K12 education system, and the market has been refined.

3. The real definition of pre-service education

Mexico Phone Number
Mexico Phone Number

Almost all Chinese families and students agree that it takes 12 years of time and effort to prepare for 4 years of university. But few people are willing to spend 12 months and hard work to prepare for 30 years of workplace.

When it comes to pre-employment education institutions, the first reaction of parents is whether the institution can guarantee a good job for their children. This is why, more and more pre-employment education is now “selling opportunities”, because the user’s demand point is the result rather than the process.

The real meaning of pre-employment education is that it can help students, not only juniors and seniors, but also to have “future awareness” in addition to learning the necessary hard + professional skills such as resumes, interviews, and office software. When it comes to recruitment rules, start sorting out the target industry and job search planning, this process is the thing that will benefit you for a lifetime.

An organization that concentrates on the process and content has become a difficult problem to realize. On the contrary, those who do the results have promising business prospects, but their reputation has been questioned many times, and the market has become interesting because of these “contradictions”. Is it true that “word of mouth” and “business” cannot coexist?

2. Business Model Analysis & Problems

In the existing pre-service education companies that have begun to scale, there are mainly two profit models.

1. Analysis of profit model

(1) Online sales of packaged professional courses

More K12 education companies also use this conventional profit model. Smaller pre-employment companies will produce their own course content and make some C-side student-oriented products such as job search forums, internship opportunities, and pen interviews. Through data collection to attract traffic, create a sense of word of mouth, and finally convert.

(2) Selling job search solutions

The main profit is to sell programs. A program ranges from 3W to 5W. There are programs that guarantee internships and full-time guarantees. The sales targets are mainly turtles, students who want to enter high-end industries such as consulting, investment banking, and firms.

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