Brainstorm Content for Each Stage: Post-Purchase:
Awareness: Blog posts, industry reports, infographics, short videos.
Consideration: Case studies, webinars, product demo videos, comparison guides, whitepapers.
Decision: Testimonials, ROI calculators, free trials, personalized demos, consultations.
Post-Purchase: Tutorials, FAQs, feature updates, best usa phone number list practice guides.
Outline Your Campaign Flow & Cadence
Decide how many emails, their order, and the timing between them.
Number of Emails: Typically 3-7 emails for a nurture sequence, but it depends on the complexity of the sale and your goal. Onboarding might be longer.
Sequence Order: Logically guide the prospect.
Email 1: Immediate Value/Welcome. Deliver what they signed up for, thank them.
Email 2: Problem/Insight. Agitate a common pain point and hint at a solution.
Email 3: Solution/Social Proof. Introduce your solution’s enhancing customer engagement and personalization benefits with a case study or testimonial.
Email 4: Overcome Objections/Differentiator. Address common concerns or highlight a unique selling point.
Email 5: Call to Action. Direct ask for the desired conversion (demo, consultation, trial).
Email 6/7: Follow-up/Breakup. Gentle reminder, or polite final message leaving the door open.
Timing/Intervals:
Immediately after trigger: For the first email.
2-3 days later: For the second email (allows time to consume first content).
3-5 days later: For subsequent emails.
Varying Intervals: Longer gaps for more complex decisions or china numbers during holiday periods.
Step 4: Write Compelling Email Copy
This is where your emails come to life. Focus on clarity, value, and personalization.
Subject Lines:
Therefore, Personalization: Include recipient name, company name, or relevant shared interest.
Benefit-Oriented: What’s in it for them?
Curiosity: Enough to make them click.
Brevity: Optimal for mobile.
Example: “Thought on [Company Name]’s [Q3 Goal]”, “A new approach to [Pain Point]”, “Your [Resource Type] is here.”
Preheader Text: Use this valuable space to expand on the subject line’s promise.
Opening Hook: Immediately grab attention and demonstrate relevance.
Therefore, Reference their action (e.g., “Thanks for downloading…”).
Acknowledge a specific challenge you know they face.
“As a [Role] at [Company Name], you’re likely focused on…”