If you have the idea of ​​venturing into projects that involve making a professional podcast as part of your content strategy, you are in the right place. In the following article, we will share the best actions to make the most of this resource that is gaining more and more followers. Currently, the podcast format is booming. Thanks to the advancement of digital technology, what used to be a content format that could only be heard on the radio is now adapted to all kinds of players and platforms. In the early days of the Internet, the podcast appeared as a much cheaper option than radio, just as streaming video did with television.

Unlike a radio program, podcasts are not subject to a specific space or radio station. They can be reproduced through a wide variety of devices such as mobile. Phones, computers or tablets. The main advantage of audio content is that it is Hungary phone number format that people. Can consume while doing other activities: working, driving a car, cooking, etc. As for its preparation, it is a type of material that is very easy to develop. Large investments are not necessary, nor is it necessary to have sophisticated. Equipment to create a quality podcast.

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In the last 10 years, we have seen a significant increase in the use of podcasts by brands to drive content marketing. Generate traffic, increase leads and boost conversions. Due to the huge demand for online entertainment that. Took place due to the covid-19 pandemic, the podcast is a trend that has accelerated rapidly. Find out below what are the key elements that you must take. Into account to create relevant and professional audio content. Also know all the benefits that the podcast can give your business. The Importance of Creating a Professional Podcast The recent and enormous popularity that podcasting has gained is due to the fact that, today, people can access content from any device and choose what to listen to and when.

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Since the beginning of radio, audio as a communication channel has allowed for strong connections with the audience. There are three main sensations that this type of material generates in listeners: Familiarity. Radio programs have always managed to create a close relationship thanks to the regularity of their broadcasts. In general, listeners who listen to their favorite shows develop a bond with drivers and this can be a key element for brands: people prefer to buy from companies that they trust. Through a podcast you can make your buyer personas approach your company and keep it in their memory. Empathy.

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With the right content, it’s possible for listeners to identify with your brand’s values ​​and purposes. Projection. Radio has always been an excellent medium for the audience to appropriate the ideas that are exposed in it. Podcast in figures according to statista, in 2020 the number of podcast listeners reached. A record 485 million consumers and is expected to reach 800 million people by 2025. Of this total, 65% stated that they began. Listening to this format in the last 3 years, an issue that clearly shows that it is a growing trend. An interesting fact to keep in mind when creating content is that 44% of. Podcast listeners belong to the group called “Millennial”, whose members are between 20 and 37 years of age.

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