B2B content marketing using the example of Industry 4.0
Industry 4.0 is a new industrial revolution and simultaneously B2B content marketing describes a new way of thinking about how […]
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Strategic question of content marketing
While the ZVEI and VDI provide their target groups with background. Information through specialist articles on Industry 4.0, Siemens offers
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Use lead generation strategically now
Lead generation becomes even more important, especially in times of economic downturn. Those who reduce marketing costs now and thus
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Google Ads ensure visibility
Reduced budgets also affect Google Ads measures. In PPC channels, the first step seems obvious: reduce the budget and wait
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Optimized websites as a guarantee for better user guidance
Your website or landing page is the flagship Optimized websites of your company. If you want to provide your customers
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Content optimization creates security and offers new offer
Especially in times like these, new doors are Content optimization creates opening for content formats. Crisis-appropriate, open, and transparent communication
Digital Marketing
Create ad groups with at least three types in each of them
Create only one ad per group It is indeed important to make comparisons with your company’s ads. However, to do this, you
Digital Marketing
Advertise out-of-stock products on Google Ads
To advertise on Google Ads or make any other type of investment in communication , it is essential that you monitor the competition and see what
Digital Marketing
Not targeting your campaign audience in Google Ads
One of the best tools within Google Ads is the ability to segment your campaign’s target audience . What does this mean? It means you
Digital Marketing
14 Google Ads Mistakes That Are Wasting Your Money
Google Ads is a powerful tool for promoting your business online and leaving your competitors behind. As a digital marketing tool , it has incredible potential
Digital Marketing
Add a touch of personality to the content
To develop content that engages with your potential customers in the best way possible, also try to understand which aspects
Digital Marketing
How to use Content Marketing to sell more?
Customer Journey The customer journey helps you communicate in the right way, at the right time, base on understanding the “ level