If you are a visual person like me, I suggest adding widgets from the pages. Just navigate to the A, B or C view you want to see and at the top left of that page, click Add to Dashboard. That view will then be added to your custom dashboard exactly as you’ve set it.
And just like with WordPress Widgets, not only can you drag and drop the widgets around your new dashboard, you can also choose the number of columns to arrange them in by clicking Customize Dashboard.
Your finished dashboard is what you’ll see Sales Marketing Directors, Managers Email Lists when you enter the Analytics site.
If you want to view the same Analytics pages in all their full glory, you can create a list of Shortcuts to them.
Shortcuts appear in the sidebar menu just below Dashboards. And they are as easy to create.
Just go to the page view you want and right next to Add to Dashboard you’ll see Shortcuts. Click on it and a window will pop up asking for a name. That name appears in the sidebar under Shortcuts.
Now you can just click through Shortcuts to view all your favorite analytic pages.
In order to see activity appear on the Conversions pages, you have to create goals. You need to tell Analytics what you expect in order for it to tell you what happened.
Analytics is great for reporting but it’s a terrible mind reader.
To create a Goal, click on Admin in the main menu and find it in the View column. Click on New Goal. Start by naming the goal.
There are four types of Goals
Destination – where a specific web page loads, ie: Thank you for registering
Duration – is a measurement of time on screen, ie: 10 minutes or longer spent on a site
Pages/Screens per session – where a user views a specific number of pages or screens, ie: 5 pages have been loaded
Event – where an action defined as an Event is triggered, ie: contact form submitted
(It also includes Smart Goals, which is for AdWords, something I’m not touching in this post.)
, more fields will appear to clearly define each goal.
If you choose Destination you only need to enter the permalink for the page, not the entire URL.
And in Destination you can add a Value as well as a Funnel. So, put your funnel hat on and start adding pages you expect users to navigate through to get to the goal.
Remember to add widgets like Goal Completions and Revenue to your Dashboard or Shortcuts.