One of the best tools within Google Ads is the ability to segment your campaign’s target audience . What does this mean? It means you can choose exactly the type of person you want to see your ad.
Imagine that you own a women-only gym in São José dos Campos. You can create specific ads for, for example, three types of audience: one for young women up to 30 years old, another for women from 30 to 55, and another for women over 55.
Each ad can be personalized uk telegram data to increase the chances of conversion through this targeting.
Learn how to identify your ideal customer profiles with our spreadsheet! Click on the banner and find out!
Ignoring long-tail keywords in your campaign
One of the most common mistakes made in Google Ads campaigns is ignoring the effectiveness of long-tail keywords — those that specify in detail the desire of the person searching, that is, that present a set of three better protection with double opt-in (doi) or more words in the search term.
Because they are more specific, they have a smaller number of monthly searches and tend to have a higher conversion rate!
For example, imagine that you own a hotel and you place an ad for the keyword “hotel in Gramado”. You will probably get a lot of clicks, but many of them will not close a deal. After all, they are still analyzing hotels, which will cause your conversion rate to drop.
However, if you bet on the keyword “hotel in Gramado with heated pool” you will probably have fewer clicks — but you will also have a higher conversion .
Tip: The 11 Best Keyword Tools!
Not measuring the campaign during and after the action
It is worth remembering business sale lead another very common mistake made by those who invest in Google Ads : the lack of metrics during and after the campaign . Many companies simply publish campaigns and leave them “loose”, without supervision and control of their results in real time, and many others do not even analyze the results after the campaign is completed.
You need to track your campaign’s performance while it’s live to optimize your results, fix bugs, and respond to issues.
Not knowing your persona and their buying journey
Many companies don’t know their consumers, but there is a fine line between the customer profile you hope to reach and who actually buys from your company.
To stand out in the market, you need to know how to analyze these two realities and find out who your persona really is and how they behave . To do this, you must follow your customers and find out what their preferences and consumption habits are.
When carrying out a good persona study , you should identify some points and work on each of them in the best possible way. They are:
- Education;
- Interests;
- What are the goals of these people;
- What are your biggest difficulties;
- What are your most common purchasing objections;
- What are the channels where they look for information;
- What are the daily routines like;
- How your company can help them.
Answering all these questions will help you find the most interesting consumer profiles for your business and create a communication strategy that really makes sense for these people, choosing the most appropriate language, channel and moments.