As the current B2B trend paper Mobile Marketing from creative360 already highlighted. A lack of staff capacity for monitoring social media platforms and a lack of an overall strategy are the reasons behind social media activities in B2B.
According to the B2B Online Monitor, enormous potential is being lost here, as over 75% of B2B decision-makers aged 29 and under state that they use Facebook for their company.
75% of B2B companies have already recognized the trend toward mobile B2B online communication. They plan to implement mobile-optimized websites. However, even here, the majority of B2B decision-makers over the age of 50 fail to recognize the benefits of a specific mobile focus.
The key to successful B2B online communication is a tunisia phone number library targeted overall strategy. Customer needs and usage behavior must be taken into account. Analysis and optimization tools are effective in the long term. Differentiated positioning through specifically targeted B2B online communication is the competitive factor of the future.
E-commerce Mobile Marketing
The vast majority of B2B companies make purchases online and will continue to significantly expand the volume of online purchases. Various studies indicate this. Furthermore, B2B companies tend to shop more online than private consumers.
A reorientation of what is outbound marketing? sales with e-commerce strategies is therefore unavoidable. At least for the approximately 50 percent of B2B companies that do not yet have an online shop or e-commerce solution in place.
The main arguments for an e-commerce strategy and the opportunities B2B companies see in it are process optimization, time savings, and product comparability.
The biggest challenges are product data, interfaces to third-party systems, as well as costs, time, and cultural change within the company. Nevertheless, e-commerce is driving digitalization in B2B. The integration of SEO/SEA, email, and social media marketing is essential.
Conclusion
Stay alert. And don’t be afraid to business to consumer reviews swim against the tide. B2B e-commerce already generates more revenue than B2C e-commerce. The right strategy is needed to leverage digital sales potential.
Since content marketing is an integral part of the B2B marketing mix, content optimization plays a particularly significant role. While influencer marketing is still in its infancy in B2B, live streaming will soon become an extremely exciting marketing tool for many B2B brands.