A study from Gartner belgium whatsapp number data found that a whopping 73% of marketers2 surveyed don’t trust machine learning or artificial intelligence with important decisions. Many marketers are hesitant to implement automation into their existing and future marketing channels, and it’s holding them back. Among those surveyed, marketers identified that not understanding functionality, inability to explain how automation works, and too much technical language from data scientists are the main drivers of this distrust.
The takeaway? Marketers feel uninformed about how automation works, and how it can help them.
Which is why we’re here to help bridge the gap in understanding and enable marketing leaders to feel empowered by automation, including all the benefits it can bring to enterprise businesses. Read on to explore how you can start using automation to better engage your audience, scale customer communications, and drive continuous growth
A new way for marketers to engage customers
In a recent study from abandon channel thinking in favor of b2b goals
Harvard Business Review, 88% of respondents3 agreed that customer engagement has a significant impact on their organization’s bottom line. We know that it’s critical for marketers to keep audiences engaged, and understand how to create touchpoints that feel relevant and important (instead of sales-y or spammy). But many marketing leaders miss the opportunity to engage new and existing audiences by implementing automation into their marketing channels. An open-minded and proactive approach to automation is in fact key to increasing customer engagement, here’s why.
Automation tools like chatbots have the ability to review past interactions with a customer to retrieve critical first-party data on their preferences, order history, previous questions, and more. Using this data, marketers can create highly personalized, and automated, messages to customers to boost engagement. By employing a chatbot to your advantage, you can not only send a curated message to a customer including their favorite products and services, but you can also automate the message itself, allowing you to scale marketing outreach across target audiences. Messaging apps can help provide the best automated and personalized experience for your customer.
Automation has the power to transform conversations across the funnel.
Think you’re currently egypt data maximizing the performance of your marketing funnel? If you have yet to implement tools like chatbots and live chat into your digital channels, you might want to think again. A whopping 75% of internet users5 surveyed worldwide will use a messaging app monthly by 2024. With a vastly-growing audience already using messaging apps, if you haven’t started automating your messaging flows, it could become increasingly difficult to reach these critical customers. According to Forrester’s 2021 Moments Map6, 50% of US online adults surveyed use chat to make purchases, with the level of use increasing among younger demographics, peaking with 25- to 34-year-olds at 62%.
To maximize the benefits automation has to offer, marketers should be implementing it across the marketing funnel—saving time and creating efficiency at all stages. Automated outreach on messaging apps can range from top of funnel, like an introductory message to create awareness about a new product, to middle and bottom of funnel where customers can be guided to get the help they need to make their purchase.