In 2019, the world of Facebook advertising as we know it is over. Last year, Mark Zuckerberg announced that Facebook’s algorithm would undergo significant changes. His goal for the platform is to “bring people together”. Essentially, the new algorithm encourages personal connections by filtering out advertisements and sponsored content from companies. That’s right – your content.Again, video content is shared more often than standard posts.

You Don’t Have to Panic Though, Even if Facebook Is One of the Key

Ingredients in your marketing campaign. You can use the new algorithm to your advantage with the right knowledge, tools, and best practices. It’s still possible to make branded content visible to target consumers on Facebook if you know how to game the system. Facebook’s new algorithm prioritizes the Buy Malaysia WhatsApp Numbers meaningful interactions. You can find a breakdown of what Facebook is now prioritizing in a Google doc posted on Matt Navarra’s Twitter. Navarra is a social media consultant who posted the slides for a webinar on Facebook. In essence, Facebook will use signals to determine which content to make the most visible. These signals include more often than.

Comments,likes, Shares, Messenger Shares, and Engagement

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One of the best ways to drive better user engagement on Facebook is through video content. Video ranks high in terms of shareability as part of a marketing campaign. A survey found that video content was 600% more effective as a marketing tool than direct mail and print combined. Online video traffic now accounts for approximately 80% of all consumer Internet traffic. Videos under two minutes receive the best user engagement.and tag at least two friends to qualify for the contest. Other ideas to encourage comments are asking questions at the end of posts or posting a hot topic that is sure to spark heated debate in the comments section.

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