Customer testimonials are a powerful social proof tool. Research shows that customers are 63% more likely to make purchases on websites that feature real product reviews.
The same survey also showed that 11% of consumers spend more money in stores that have good customer reviews and ratings.
Social proof is the most important factor in a customer testimonial strategy when it comes to increasing sales conversions .
In this article, you’ll learn how to get testimonials from your customers and also some strategies for obtaining more qualified reviews, which will increase your chances of selling more!
How to get testimonials from your clients
Persuading a customer to complete your service or product satisfaction survey, or convincing them to leave a comment about their experience, is not always an easy task .
Consumers simply don’t have the asia mobile number list time or don’t see the importance of this practice for the business.
We’re going to show you now, in simple steps, what you can do to get customers to review your products or services .
How do you convince your customer to leave a review? There are actually several ways to do it, but the most effective ones are the ones we’re aiming to follow:
Send an email to the customer asking what they think of your product or service.
A few days after receiving the product at home or after purchasing it in a physical store, it’s ideal to send a personalized email to your customer.
It’s a good idea to ask if everything is okay with the purchased item, how the delivery was, and for general feedback on the shopping experience.
To encourage them to respond, you can offer a discount on their next purchase if they complete the review. According to research by E-consultancy, this strategy can increase the number of customer testimonials on your website by 400%.
Offer valuable content related to the product
In addition to the discount, another way to influence readers to leave their testimonial is to offer valuable content along with the satisfaction survey email .
It could be a review of the purchased product or service, such as a YouTube video or an article explaining more about its features.
Provide social proof
Show him testimonials from other customers about the product he just purchased to encourage him to make his own evaluation .
This could be done by email asking five ways messaging can help with your holiday season game plan for feedback, along with some comments from other users.
Rate the comments
You can qualify positive responses about your product or service, for example, by selecting the customers who visit your website most frequently.
Those who are more actively involved in your business evaluations may also be good candidates for this strategy.
To identify them, you should consider items such as the number of purchases, the length of time they have been shopping on the website, the number of testimonials offered , and the total amount spent during the period.
This way, you can create an email specifically targeted to this audience.
Offering them a discount on their next purchase is a great approach, but making it clear that they are special to the brand and finding ways to reward them is foolproof .
Ultimately, these are your VIP customers, and it will be easier to get positive feedback from them.
Be specific and approach the client
Another technique used to obtain testimonials from the most qualified customers is to ask specific questions in the evaluation, aimed directly at understanding the pain or problem your service solves, or the main benefit of the product, for example.
Requesting something exclusive, such as a photo or video about the product, will also help you increase social proof. Social media is an excellent platform to channel that exchange and expose it to the world.
We will return to this point later.
Using the same language you’d like customers to use in their testimonials is a great way to make your reviews have the convincing tone of voice you want to convey.
Use social media
Social media is an excellent tool for fax list both locating and sharing consumer testimonials.
Conduct a survey of interactions and find out what your customers are saying about your product.
YouTube channels are rich in content like product reviews and unboxing, but Instagram and Facebook can also perform well to demonstrate third-party endorsement of your product or service.
This practice will help you strengthen the relationship between your brand and its audience , as you can take advantage of the opportunity to interact with them through comments and private messages.
If you find positive testimonials, you can share them on your official networks and also use them in some copy for website content, blog content , or email marketing , for example.
Now that you know the techniques to get more testimonials from your clients, be sure to monitor the results and keep the feedback active through the comments you receive from your clients.
Achieving a positive image for a product or service requires time and dedication, but long-term results are more consistent when planning is implemented and marketing strategies are tailored to your business.