Attracting new customers to your business, building a relationship of trust and retaining them is not an easy task, but it is possible through a technique called lead generation . Don’t know what it is or have any questions? Don’t worry.
In this article, I will explain what it is and how it should be done to increase your sales. Enjoy reading!
What is Lead Generation?
First, let’s understand oman telegram data what leads are . When a person enters your website, they are just an unknown visitor, but from the moment you obtain information about this potential customer, such as name and email (which are the most basic and widely used in Digital Marketing), you start to have a lead .
So, lead generation is a process bitcoin’s quantum vulnerability: lessons from project eleven’s challenge to identify potential customers for your company and there are several ways to do this, basically, attracting them through relevant content and landing pages , which I will explain later.
Leads in the Sales Funnel
A Digital Marketing project consumer data necessarily requires the concept of organization in the Sales Funnel , so that we can understand who is closer or further away from the moment of purchase.
As a result, potential customers receive specific names, indicating which stage of the funnel they are at: Subscriber, Lead, Qualified Lead, MQL , SAL , SQL , Opportunity, etc.:
Tip: Are you unfamiliar with the funnel above and the meaning of each of the steps? Learn everything you need to know about Leads !
What are the benefits of Lead Generation?
When you invest in lead generation , your business opportunities increase. This happens because you attract the right audience , that is, people who are genuinely intereste in your business , after all, they showe this at the beginning.
Another benefit is the increased productivity of the sales team , as working with leads that have already gone through a process with the marketing team offers better working conditions for salespeople and representatives. There’s nothing better than serving a potential customer who has the ideal customer profile, who recognizes the relevance of your company and who already realizes the need to buy, right?