Phil Branon also confirms this in an interview with Lack of knowledge Business. on the topics of customer journey, content marketing, and marketing automation. Lead generation, he says, is so important for B2Bs because it provides. A measurable indicator for marketing investments and directly supports sales.
To overcome this challenge Lack of knowledge
However, precise knowledge of the company’s target south korea phone number library audience and their information needs is necessary. However, as a recent study by PFH found, 80% of B2B marketers don’t know what their customers’ online marketing requirements are.
In my experience, this primarily concerns a lack of knowledge about which online channels are truly accepted and used. Furthermore, which content is desired at which stage of the buying process. To answer these questions and develop a B2B customer journey, a precise target group analysis is necessary.
Strategic Planning Necessary
The lack of knowledge about digital marketing channels: how to distribute B2B target audiences, the need for useful content. And the primary goal of lead generation are increasingly necessitating strategic planning in B2B online marketing. According to the B2B Online Monitor, only 40% of companies are currently utilizing the potential of a B2B online strategy. The interrelationships between individual online marketing tools and user requirements have become too complex to allow B2B online marketing to be viewed solely from the perspective of SEO, SEA, email, or social media.
Conclusion: Content marketing is business to consumer reviews transforming online communication in the B2B environment. It is the target audiences in the B2B buying process who are driving these changes.
Precise knowledge of information needs is becoming a key success factor in B2B online marketing. Without analysis and market research, as well as the development of a B2B online strategy, no B2B company will be able to operate in the future.