Good content curation requires a prior understanding of your company’s ideal customer profile (ICP), as well as your persona and their interests.
But why “interests”? Think about that friend of yours who invites you to go out, but only talks about work the whole time, without any moment of relaxation. Annoying, right?
I imagine you don’t want to philippines telegram data give that same impression in your company’s Content Marketing , so don’t limit yourself to only dense and complex subjects! As long as it makes sense for your persona , add, for example, a little entertainment to your content.
Be aware of what’s trending
Also take into account whether the topics that are “trending” in the world are of interest to your persona.
For example: if she likes meme coins fueling compliance in europe’s crypto scene sports, you can include that in your content curation and production whenever the Olympics take place!
Understand your persona’s buying journey
This is about the levels of awareness we need to develop to not only generate content and relationships, but sales !
Therefore, it is important that you text services know what your persona’s purchasing journey will be like, because only then will content production be able to bring solid results for your company .
Get inspired by great success stories
A company that, in my opinion, does everything I’ve mentioned so far in a very intelligent way is Red Bull : it has its own Formula 1 team and several football teams around the world, in addition to sponsoring events, competitions… And, in this way, it accumulates stories to tell and derives this type of content in the most diverse Content Marketing channels !
Kukos is another company that can inspire you : we at Orgânica developed a blog for it with content about cuckoo clocks, decoration, German culture and other subjects relevant to the brand’s universe and its potential customers.