In today’s episode, we’re talking to Barney Waters, the President of K-Swiss the comeback athletic shoe brand that recently did a deal with Gary Vaynerchuk to create the first signature shoe line for an entrepreneur and has been exploding back onto the scene of pop culture. Cocos Islands Keelings Email List Originally founded back in 1966 as a tennis shoe company, the brand really rose to popularity in the 90s and scored endorsement deals with athletes like Anna Kournikova in the 2000s.
How To Turn Around A Global Brand
K-Swiss is also well-known for running one of the most successful viral marketing campaigns in footwear history – when they released a series of hilarious videos featuring HBO’s Eastbound & Down lead character, Kenny Powers, as the new CEO of the brand and if you Cocos Islands Keelings Email List haven’t seen these videos, head over to YouTube and search for K-Swiss Kenny Powers, you won’t be disappointed.
Like What You’re Hearing? Subscribe For New Episodes.
But back to Barney, today, Barney’s responsible for running all aspects of sales, product and marketing for the brand globally, from their downtown Los Angeles headquarters. Before Barney stepped into the big shoes and became President at K-Swiss, he was formerly their Cocos Islands Keelings Email List Chief Marketing Officer and has over 25 years of experience leading marketing and launch campaigns for brands like Palladium boots and PUMA.