While tracking KPIs separately will allow you to identify the weak points of your influencer marketing campaign and optimize them on the fly, there’s another way to measure a social media campaign and get the most out of your content: A/B testing both your markets and influencers.
A/B testing is a method that involves comparing two versions of something, A and B, to determine which performs better. When applied to influencer marketing, especially if you work with several different bloggers and create influencer content at scale, A/B testing can help you measure your ROI.
The problem is, when working with
it can be difficult to measure how variations in whatsapp lead audience demographics, topic, visuals, etc., affect the effectiveness of a piece of content. But the more you can explore the different levels of influencers’ impact on your business, the better you’ll be able to understand what exactly is affecting your ROI.
By using A/B testing and reaching different chile business directory audiences through collaborations with influencers from various niches, you can understand your potential customers in deeper and unexpected ways. This approach also allows you to identify new, relevant audiences you haven’t yet discovered. As such, developing two options—for example, Instagram Stories templates or newsletter visuals (or even themes)—and distributing them simultaneously to different audiences gives you the opportunity to gain a broader and more diverse customer base.
The all-in-one platform for effective SEO
Behind every successful business is a solid SEO identify the best performing content campaign. But with countless optimization tools and techniques to choose from, it can be difficult to know where to start. Well, fear no more, because I have just what you need. Introducing the all-in-one Ranktracker platform for effective SEO.
We’ve finally opened up Ranktracker registration completely free of charge!
Create a free account
Or log in with your credentials
Additionally, determining which variations of an influencer-driven campaign affect its impact allows you to calculate the campaign’s VTM ( Total Value of Media ). This, in turn, will help you fully understand which actions proved successful, given your initial goals, and which efforts didn’t work at all.
The final result
Influencer marketing campaigns often have too many variables, making it difficult to pinpoint why a specific strategy has worked or not. However, the key metrics we’ve mentioned will help you measure the success of a marketing campaign and optimize your current or future collaborations with influencers.