Moving images in B2B, defined as a trend by creative360 in 2009, have become almost indispensable. Companies used to be able to differentiate themselves with videos. Today, users almost expect and require videos.
While B2C brands primarily entertain with content marketing, B2B marketers are faced with the challenge of determining which content is meaningful and effective. As mentioned, added value is the focus. But what constitutes added value from the user’s perspective? This requires precise target group knowledge and experience.
For this reason Integrating content marketing
B2B companies will need to more firmly embed ukraine phone number library content marketing into their overall communications strategy. One theory predicts that by 2020, content marketing will form the umbrella of B2B communications, to which all offline and online measures will be subordinate. The shift from product-focused to benefit-focused communication has had a strong impact on B2B communications for years. And this shift requires new approaches to communicating with B2B decision-makers.
Pure product what can they all do? information is no longer sufficient. Users expect more depth and comprehensive information from websites than ever before. Where sales staff once provided important information, potential corporate customers now want information on the web.
In addition
Since Google’s Hummingbird update in 2013 and the subsequent Panda updates, it has been clear that websites without content are not relevant to searchers. And without relevance, there is no top ranking (keyword: Hummingbird ). This is why traditional SEO is also changing into content-driven SEO. This requires increasingly networked strategies. SEO is no longer an isolated topic. SEO must be anchored in website and online strategies as part of content marketing.
Abandon channel thinking in favor of B2B goals
The B2B sector, and especially business to consumer reviews marketers, often face several crises at once: the dilemma of heterogeneous target groups (keywords: industries, application areas, decision-makers), the lack of knowledge about their target groups and target audiences, and the inadequacy of the multitude of online channels, which, alongside trade media and trade fairs, sometimes play an extremely significant role depending on the industry.